Let us now take a detailed look at some of the major benefits of using Shopify:
1) Easy to set up
- Web Builder with Easy Drag and Drop options
- Mobile Commerce Compatibility
- 100+ payment gateways
- Multiple Languages
- Unlimited bandwidth
Shopify helps it’s users to build a complete website without having any technical knowledge about website building. This is because Shopify takes care of all the technicalities involved on their behalf. Using Shopify, thus, speeds up the whole process of establishing a site and helps to get your store go live quickly.
Shopify provides a host of ecommerce website design services. This includes being able to choose from over 70 themes and over 50 languages while building a site.
Additionally, each of the pre-designed templates can be further customized to match your preferences. with intuitive setting its web based website builder enables you to design your custom online store
Users also get the advantage to develop a mobile app for their site to expand their business platform.
You can list multiple variations of your products based on, say, their sizes and colors and add multiple images to provide your customers with a detailed view of the same. Needless to say, there is no limit to the number of products you can have on your store for sale.
Apart from these, you also get to choose from over 100 payment gateways, all either free to use or involving minimal charges. Shopify even has its own payment gateway called Shopify Payments. So regardless of where you are from or where you want to sell, your customers can choose from multiple payment options.
2) Easy to Manage
- Automated Calculation of shipping charges
- Reminders to Customers
- Calculation of Taxes
- Manage from anywhere
You also get full access to the HTML( HyperText Markup Language) and CSS( Cascading Style Sheets) of your site. This lets you modify the site however you want, down to the most minute details.
Automated Calculation of shipping charges can be done based on factors like location or priority of shipment
Based on your setting you can automate sending reminders to customers who had added products to their carts but didn’t check-out.
The taxes involved based on the country or state of a customer can be automatically calculated by Shopify
You can add a new product, changes in product prices, track and fulfil orders placed by your customers anytime you want
Shopify lets users manage and customize their store even from their mobiles or tablets. All the information related to the orders placed and the products available, along with the payment details and shipping information, are automatically synced between the site and the app of your store with your inventory. This ensures uninterrupted functioning of your store.
You can track order trends and traffic on your site and also, get detailed information related to current demands and sales.
3) Store Management Features
- Customer Profiles, Accounts and groups
- Email Templates
- Fulfillment Centres
Your site can also include the option for customers to create a profile. Customer profiles can help you contact your customers individually with promotional offers, notifications about new products and much more. This can, in turn, boost your sales.
You can choose to let Shopify handle the fulfilment of your orders involving storing, packaging and shipping, instead of doing it yourself. You can partner up with fulfilment service providers like Amazon.
Shopify can also take care of returns/ refunds of your products and update your inventory and accounts automatically in such cases.
Finally, you get to manage your store without ever having an actual inventory by dropshipping. Dropshipping lets you place an order with a third-party supplier against an order placed by a customer. The supplier then ships the product to your customer. This further enhances the user experience.
4) SEO and Marketing to boost sales
- Supports Best SEO Practices
- Automated sitemap.xml
- Social Media Integration
- Sell on Facebook
Shopify offers SEO or Search Engine Optimisation services like giving the right titles and meta tags to your pages. It also has a range of plugins like Plug in SEO, SEO Plus and SEO Booster that can help you to boost your sales by pointing out the problems on your site and fixing the same. Also, sitemap.xml is automatically created for your products and posts.
Apart from this Shopify has exceptionally fast loading and response times. This can give your site an edge over the competition as Google prefers to list faster to load sites above the slower ones.
Shopify offers integration of your site and mobile app with social network platforms like Facebook, Twitter and Instagram
You also have the option to sell directly on social platforms like Facebook. Customers can buy the listed products without being redirected to your site. The payments and availability of the products are automatically synced with your Shopify account
5) Exceptional Security
- Free 256-bit SSL certificate
- Level- 1 PCI compliant
Security is one of the most important aspects to take care of, while selling online. Your and your customer’s account details can be left exposed if your site ever gets breached. Shopify takes care of all the steps involved to keep you and your customers safe and also, handles any attempted breaches.
Shopify gives you a 256-bit built-in SSL or Secure Sockets Layer certificate. This not only protects your site from hackers and encrypts all the stored data but also helps in your store’s SEO. The reason being Google is preferential towards sites with an SSL certificate, as it shows that the customer’s data is protected and hence, ranks such sites higher in order during searches.
In order to process credit or debit card payments, a site should be PCI-DSS or Payment Card Industry Data Security Standard compliant. Shopify is Level- 1 PCI compliant. This helps you to give the option to your customers to pay using their cards right from day one.
6) Top-notch support
- Help Center
- Online Discussion Groups
- Access to Experts
- Access to Ecommerce University
Shopify provides support to its users 24/7. You can call, e-mail or chat with their team any time you want. Also, Shopify’s help center contains guides, tutorials and FAQs or Frequently Asked Questions.
They have also got a team of dedicated developers, engineers and advisers called Shopify Experts. Shopify lists their experts based on factors like charges and specialization so that the users can select the best
Apart from these, Shopify’s ecommerce blog and forums can help you connect with thousands of experienced people and leaders across the globe. Thus, whether you’re interested in a jewelry store website design or establishing an online grocery store, you will surely find someone to help you out.
Shopify Your Business
Shopify offers most of these services for free. While some are chargeable, the charges are usually quite low. If you’re planning to build a store then Shopify is your best option, especially if you are not confident in your knowledge about the technical details. You can establish a site and get in running within a couple of days, provided you have a clear idea of what you want. So plan carefully and contact a shopify development company if you’re not sure about anything.