Ensure business listings are accurate across the web

Inconsistent business listings can spread across the web like a deadly disease, affecting major online directories and search engines that control local search results.

Forty percent of local businesses have listing errors, and 73% of consumers lose trust in a brand when their listings are incorrect (Search Engine Land). Guess where they’re going? That’s right—the competitors who are more discoverable.

Good news is, it’s an easy fix with big benefits. By claiming and correcting your business listings across the web, you not only prevent charity for your competitor, you boost your SEO results and gain more visibility among potential customers.

Our Listings Management tool strengthens your online presence by:

• Directly updating major directories like Google, Facebook, and Bing with accurate data

• Syndicating accurate listings across 300 sites that control local search

• Continuously claiming and correcting missing and inaccurate listings

Listings Management Reporting

The data landscape is very complex, and understanding how data changes across the web can be challenging. Therefore, it’s critical to report on how everything is working.

provides what similar tools don’t: complete transparency with tracking and reporting metrics so you can see exactly what’s happening with your information, and the value the service is providing.

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Listing Builder

Get the high-level view on all aspects of your online reputation through weekly executive reports.

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Frequently Asked Questions

Listings - How is the point-based Listing Score calculated?

With data from reputable sources such as Alexa and Moz, we identified the Top 100 Online Business Directories in the US. We then assigned scores to each site based on its popularity (i.e. Popular sites like Google Maps will have a greater influence on the Listing Score).

We assess the accuracy of your clients’ listings on the top 30 sites and adjust the score accordingly:

Accurate listing = 100% of assigned points
Listing contains one error = 60% of assigned points
Listing contains multiple errors = 20% of assigned points
For example, if a business has an accurate listing on Google, they will get 100 points. However, if their address and website are incorrect, they will only get 20 points (100 points x 20 percent).

The remainder of sites in the top 100 are assigned a score of five, regardless of accuracy, and all sites outside of the top 100 are assigned a score of two, regardless of accuracy. This includes some Primary Listings and Other Citations.

Why is it important for local businesses to have a mobile optimized listing?

For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.